Marcolin Group and Bally (a Swiss Luxury Brand) have entered into a worldwide license agreement. Looks like another successful collaboration!
Marcolin Group has signed a license agreement with a Swiss Luxury Brand, called Bally. Under this license, Marcolin will be managing the complete design, production, and distribution of eyewear for the brand.
The agreement is dated to last for five years, until December 2023, with a possibility of renewal. The eyewear collection will be previewed for the Asian market and then for the rest of the markets.
As per the sources, Bally and Marcolin Group share similar philosophy and values towards skills and innovation.
Marcolin Group’s CEO, Massimo Renon, said, “We’re excited to embark on this collaboration, becoming the exclusive partner for the brand’s eyewear category. Pioneers of production techniques, innovation, and design, Bally shares a selective approach with our Group, aimed at qualitative perfection and ongoing research. The decision to present Bally in Asia is part of the focus strategy and new investments in this market, one of the most important for the Marcolin Group. This market was chosen as a launch pad for the first Bally eyewear collection into which we will transfer the distinctive features of the brand, reinterpreted according to our know-how.”
To this, the Bally Group CEO, Frédéric de Narp, commented, “We are delighted to have teamed up with Marcolin Group, an exceptional partner with great expertise and quality. Marcolin Group’s know-how combined with Bally’s signature style and flair, make the perfect recipe for the hottest eyewear. The choice to launch in Asia was simple – it is a market close to Bally’s heart, and home to some of the world’s most discerning and fashion-forward clients – the best take-off pad for this fantastic new collection!”