Fendi celebrates the launch of F IS FENDI sunglasses with a new video featuring model Hailey Baldwin as the protagonist of a digital travel in a parallel dimension, that shows different facets of her personality
The video, inspired by the virtual environment and its very contemporary way of absorbing and interpreting reality, portrays the protagonist immersed in a universe of saturated colours, in between dark moments and high-light flashes, while a synth-wave electronic music sets the rhythm of the storytelling.
Unique and iconic, F IS FENDI sunglasses are enhanced by games of neon lights on the beautiful close-up portraits of Hailey Baldwin, with their lenses reflecting the sparkles of the surrounding atmosphere.
F IS FENDI sunglasses, embellished by the new “F is Fendi” logo, reflect a feminine and refined allure. The oversize oval and squared metal shapes are interpreted with a sophisticated colour-block approach in the inserts on the front, emphasising their ladylike attitude.
The metal cat-eye sunglasses (style FF 0290/S) is available in gold with black details and grey shaded lenses, ruthenium with blue details and grey/azure lenses, palladium with burgundy detail and brown shaded lenses, copper gold with pink details and brown/pink lenses.
The metal squared sunglasses (style FF 0294/S) is available in black with black details and grey shaded lenses, brown with black/brown details and brown shaded gold mirror lenses, gold with green details and green shaded lenses, copper gold with pink/white details and brown/pink lenses.