Exclusively designed to award the best in eyewear retail, ZEISS and YOU&EYE share the same passion for excellence and endeavour to bring the very best of the trade through this award
ZEISS ‘YOU&EYE’ AWARDS is a unique initiative dedicated to giving eyewear retailers a chance to showcase the achievements of their business and walk away with the coveted trophy that is a mark of their work being recognised by their customers. The first of its kind award show will focus on highlighting as well as felicitating the achievements of opticians from all over the country.
Talking about the initiative, Siraj Bolar, Editor-in-Chief, VisionPlus Magazine said, “I believe that this is an excellent platform where opticians will get a chance to ensure that their efforts are recognised as well as appreciated by end-customers as well as the stalwarts of the optical trade.”
The ZEISS ‘YOU&EYE’ AWARDS for opticians are initiated by FourPlus Media, a leading publishing house that caters to the niche demands of the optical trade through its magazines and ZEISS, a name associated with some of the best innovations in lens and lens care, on board as title sponsors.
FourPlus Media brings on board years of experience in creating visually appealing magazines that have helped establish a loyal fan following among the opticians all over the world.
From its foray into publishing in the year 2000 with OpticPlus Magazine in India to establishing its presence in across 20 countries around the globe, FourPlus Media endeavors to exceed benchmarks in every project that it undertakes. And even with this award show, FourPlus Media will strive to establish a new milestone.
On the other hand, internationally renowned ZEISS lenses have been synonymous with innovation, use of latest designs and manufacturing techniques for a century. ZEISS in India is headquartered in Bangalore and is present in the fields of Industrial Metrology, Microscopy, Medical Technology, Vision Care and Consumer Optics.
Setting new benchmarks
With the ZEISS ‘YOU&EYE’ AWARDS, FourPlus Media and ZEISS will felicitate the spirit of innovation, effort and talent amongst the eyewear retailers in the country. It is an endeavour to bridge the gap and open up new channels of communication between opticians, the brands and their distributors in order to facilitate the growth of the trade at large.
How to join?
All opticians registering on www.YouAndEyeOnline.com will be given a chance to participate in the ZEISS ‘YOU&EYE’ AWARDS. Quite simply, we are promoting an easy to participate platform to guarantee maximum engagement.
Opticians can register anytime and submit entries online by uploading images & presentations for the individual categories on www.YouAndEyeOnline.com portal between 1st July to 29th September, 2016. All entries will be made available to the end-consumer for online voting between Aug 01 – Sep 30, 2016.
The idea is for the participating opticians to reach out to the end-consumer and hear out their opinion. While we, at VisionPlus, will do our bit in promoting every entry in a fair and unbiased manner, the participants will also be encouraged to use their presence on social media to gather more votes.
On the basis of the votes gathered until September 30, 2016, winners will be announced at a grand ceremony to be hosted in Mumbai on October 9, 2016.
The ZEISS ‘YOU&EYE’ AWARDS focuses on celebrating excellence in eyewear retail by giving opticians a chance to win! Irrespective of the competition, the awards offer a great opportunity for opticians to be recognised and be voted for by their customers. For suppliers, brands and distributors this is an opportunity to reach out to the opticians as well as the end-consumers, simultaneously.
Here is a look at what the opticians gain by coming on board as participants for the ZEISS ‘YOU&EYE’ AWARDS:
Better brand visibility : All opticians participating for the ZEISS ‘YOU&EYE’ AWARDS will need to register themselves on www.YouAndEyeOnline.com. This in itself gives them a chance to extend the online presence of their brand and showcase their extensive portfolio to prospective customers.
Great media exposure : In addition to this visibility, opticians and their businesses will be extensively promoted through the online platforms of VisionPlus magazine as well as YouAndEyeOnline.
Amplified reach : ZEISS ‘YOU&EYE’ AWARDS will help opticians draw attention of consumers as well as brand owners towards their business and its potential. To put it simply, participation in this award will increase the reach of your brand and create better business opportunities.
Increased sales : The increased reach that the participants get through the online platforms of VisionPlus Magazine as well as YouAndEyeOnline, will help opticians generate better sales.
Award Categories & Criteria
All entries will be available for online voting, open to consumers for rating and testimonials. Read here to know more about the Award Categories & Criteria.