‘The Love To See Change’ campaign aims to collect as many pledges as possible from people vowing to undergo a visual examination
On world sight day, the world leader in ophthalmic lenses, Essilor, has launched a major campaign that seeks pledge from people declaring their vow to undergo an eye examination. Once the number of pledges hit one lakh, Essilor will contribute USD 1 for each pledge in the cause of improving global visual health. The campaign’s major aim is to educate people about the need to be vigilant about visual health, and implore them to have their eyes checked. It is estimated that around 2.5 billion people around the globe do not have the vision correction that they need. Good eyesight is essential to live, learn, work and fully interact and yet poor vision is the world’s most widespread disability.
Many people cannot even figure out that they have eye disability or clear vision issues until they go through a comprehensive eye examination. With as many as 550 million Indians living with uncorrected vision, the country suffers major health and economic consequences of this seemingly minor concern.
“As part of the ‘Love to See Change’ campaign, Essilor is inviting people to take a pledge to have their eyes examined and take steps to correct their vision”, said Mr. Shiv Kumar J, CEO, Essilor India. All people need to do is visit www.lovetoseechange.com which is the official vehicle of this campaign and ‘take the pledge’.
“It is not just visual comfort which is compromised due to uncorrected vision, an individual’s productivity also takes a beating. 1 in 4 children cannot see the black-board clearly due to uncorrected vision. If a driver has uncorrected vision, he is a hazard to his own and his passengers’ lives. Lack of awareness and absence of easy access to corrective measures are crucial factors responsible for this. As a world leader, Essilor considers it a responsibility to take vision correction to the last man”, said Mr. Ramachandran P, Group COO, Essilor India.