MYKITA / DAMIR DOMA: SIRU On The Runway

SIRU, Mykita’s new model in collaboration with Damir Doma got exclusively featured during the Milan Fashion Week

Damir-Doma_SS17_1Damir-Doma_SS17_3Mykita collaborated with the Parisian fashion house Damir Doma, who is known to create ready-to-wear collections and accessories for men and women. Designer Damir Doma is based in Milano.

An in-depth study of form, colour and surface laid the foundation for the  Mykita / Damir Doma collaboration. Inspired by the idea of translating the traditional circular frames of the intellectual avant-garde into a modern expression is how the contemporary design series with different models came into being.

The new Mykita / Damir Doma model SIRU got exclusively featured at the Damir Doma SS17 show during Milan Fashion Week.

The new style, a unisex round aviator with double bridge, joins the design concept of longtime favourites Bradfield and Madeleine.

“These shapes perfectly round off the Damir Doma look. From the very beginning, our aim was to translate the traditional round form into something modern and create an iconic object.” – Damir Doma

SIRU will be available in all Mykita shops and at selected retailers from autumn 2016 onwards.

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