In line with its motive of providing latest in ophthalmic lens technology, the two organisations have combined forces
On October 31, 2015, Kefan Optics and Nikon-Essilor Co. Ltd announced a joint venture to provide the latest in ophthalmic lens technology to the Middle East region. The joint venture combines the global resources and expertise of Nikon-Essilor Co., Ltd and the trusted leaders in the Middle East region in optics, Kefan Optics. It will operate under the name Nikon Optical Middle East WLL and will be based in Kuwait. The joint venture will capitalise on the global reputation and expertise of Nikon-Essilor Co. Ltd and the local familiarity and consumer trust of Kefan Optics in the region.
Nikon has forged a leadership position in the development of the most advanced lens materials and coatings in the market today. “Since 1998, we have been very fortunate to have strong partner representing our brand through Kefan Optics. This strategic distribution alliance helped establish brand recognition for Nikon through Kefan’s vast distribution offices,” says Takeyasu Hirose, Business Director Nikon Middle East, Turkey, Russia, Africa at Nikon-Essilor Co., Ltd.
Adding further, he said, “The consumer demand for premium ophthalmic lenses has made this joint venture possible and ready to flourish to the next phase. The joint venture will be making significant investment in technology to bring in Nikon`s latest and cutting edge products to this region and providing them with excellent services.”
Kefan Optics has been operating in Kuwait since 1978. They started operations as a family owned business with a single branch in Kuwait’s Kaifan Cooperative Society, and have since grown into a regional powerhouse. Kefan Optics prides itself on its name and reputation for integrity, quality, luxury and service.
“This agreement represents each organisation’s strong commitment to provide customers with a single source for the latest technology in ophthalmic lenses,” commented Wael Al Sabih, President of Kefan Optics. “This joint venture expands the manufacturing and distribution of Nikon product range and services by combining the latest in Nikon manufacturing technology to achieve the best in precision ophthalmic lenses. Together we will be investing in the latest machinery and technology over the coming months to be able to provide even higher quality and faster service to our customers. With these combined qualities the joint venture cannot be matched in the optical industry providing much higher flexibility and solutions to reflect local market needs.”