The 27th edition lauded the achievements of the optical trade community and emerged as a networking platform for members from all over the globe
Where: Las Vegas, USA
When: SEP 16-19, 2015
The ophthalmic profession’s leading tradeshow, International Vision Expo & Conference West concluded on September 19 after four days of educational seminars, exhibits and events serving to showcase and catapult the advances of eyecare visionaries and industry professionals across the globe.
As the show wrapped its 27th year, Vision Expo West lauded the achievements of the eyecare community with the announcement of its forthcoming campaign for 2016, which will focus on the rising Visionaries and leverage advertising, video, and social media platforms to share unique stories in order to create a digital experience for year-round engagement.
“The International Vision Expo community comprises the most innovative and driven eyecare professionals and industry leaders in the world,” said Tom Loughran, industry Vice President, Reed Exhibitions. Adding further he said, “In embracing the achievements of this community, Vision Expo plays a key role in inspiring others and nurturing new ideas. Everyone has a unique story and unique contributions to make. Visionaries is about telling those stories and creating new opportunities for change and progress.”
From following a day in the life of a buyer, to exploring the challenges and opportunities of opening a new practice, the new campaign will highlight the stories, experiences and expertise of eyecare visionaries through a series of video interviews and print advertisements.
A hallmark of the campaign, VisionariesCommunity.com was also launched at Vision Expo West as the new social sharing, networking and information hub developed exclusively for the growing Vision Expo community. The online portal encourages the creation, sharing and commenting of valuable content that addresses top-of-mind subject matters and supports professional and business development.
Over the course of four days, Vision Expo West was home to more than 350 hours of education and 520 exhibiting companies. Much of the activity in the classroom and on the show floor was live-streamed via Periscope. The experience was also extended to the online medium after the show through video interviews of attendees and program speakers posted to YouTube and VisionariesCommunity.com