The Swiss Eyewear Group (International) AG has proudly announced the launch of INVU
The new international INVU brand name combines the words ‘view’, representing the outstanding visual experience of its new ultra polarised lenses, and the word ‘in’ that stands for the latest designs in eye-wear fashion.
The INVU brand and product portfolio have been developed with the clear objective of offering an extraordinary customer experience for today’s consumers who demand products that combine up-to-date fashion trends with outstanding product performance at an attractive price point.
In addition there is a substantial ‘trend segment’ that manages to retain a strong commercial slant, as well as a proven range of sporty street styles that appeal to the young generation.
Not forgetting the vitally important prescription lens wearer, the INVU range includes carefully designed, high-quality clip-ons and over-specs (Easyfit range).
“We created a brand that appeals to a wide target group and offers exceptional value for money”, says Jerry Dreifuss, former Global Marketing Director of Polaroid Eyewear and now CEO of SEG.