The merger will help the group to strategically position itself as a strong player in the market of independent designer brands
ProDesign International A/S and Architectures SAS (founder of the Face a Face and Woow brands) have announced the merger of their companies under the banner of the Danish private Equity fund, Erhvervsinvest.
The merger of these two companies – which are complementing each other through their positioning in the market and their organisation as well as the pooling of their mutual assets – will accelerate the development of the two companies and enable the group to strategically position itself as a strong player in the market of independent designer brands.
ProDesign International A/S and Architectures SAS – with respective sales of 95% and 85% on export markets – are both showing a strong growth. The expected sales of the new group for 2014 should reach about 40 ($58,880 million).
Dion Eriksen, CEO – ProDesign International said, “Face a Face is undoubtedly one of the strongest independent designer brands in the world and will together, with the product portfolio of ProDesign establish an even stronger position in the market. We look forward to benefit by the high experience each company contributes with.”
M. Pascal Jaulent, President – Architectures SAS said, “The common design culture and international position of ProDesign and Face a Face is a great opportunity for the development of our brands. This strategic alliance will also reinforce our capacities to adapt to the future challenges of the optical market.”