Most people in their 30s and 40s who frequently use digital devices have tired eyes and a stiff neck at the end of the day
This eye stress can be remedied by the new ZEISS Digital Lenses, specially developed for eyes subjected to the challenges posed by the increased use of digital devices. ZEISS Digital Lenses help the eye to relax and prevent rapid eye fatigue. At the same time, however, they ensure focused distance vision and also provide wearers of single vision lenses with a genuine alternative that can be worn all day long.
With ZEISS Digital Lenses, ZEISS has introduced a new ‘first-pair lens’ product category. It is specifically designed to meet the vision needs of people in their 30s and 40s, experiencing near vision discomfort for the first time, regardless whether they are single vision wearers or not yet spectacle wearers.
ZEISS Digital Lenses provide an aberration-free distance zone and comfortable near zone for relaxed vision on digital devices. The intermediate zone usually used in progressive lenses is more compressed to match the visual behaviour of emmetropes or single vision wearers.