Salvatore Ferragamo announced the reopening of its renovated Vienna flagship store situated at Kohlmarkt 7, within one of the Austrian capital’s most prestigious neighbourhoods.
The store, which Salvatore Ferragamo originally opened in 2003, sits inside a historic palace that dates back to the late 19th century and was designed in the typical Gründerzeit architectural style, with significant decorations and a suggestive facade.
The store’s interior – spanning a total surface area of roughly 370 sqm – is elegant and luxurious, in line with Ferragamo’s signature style. The various product areas flow in a series of reflections and glimpses, highlighted by mirrored passageways and gold inlays. The boutique entrance, which offers guests a complete view of the Salvatore Ferragamo range, opens up to a space devoted to bags. The shoe and women’s ready-to-wear collections follow next, with detailed upholstery in a soft palette. The final room, which houses the men’s collections, is more masculine, featuring lacquered walnut surfaces and oak floors set in a fish-bone pattern.
“The renovation of our historic Vienna flagship store is part of the Ferragamo Group’s growth plan, which not only provides for the opening of new Salvatore Ferragamo brand stores, but also entails the renovation and expansion of showroom spaces in boutiques already open in major cities around the world to further boost their performance,” explained Michele Norsa – CEO of Salvatore Ferragamo.
“Given its location and Central European influence, Vienna is taking on an increasingly interesting role in business, as it is a key gate to Eastern Europe and Asian markets,” he added.