Safilo celebrates its 80-year history by launching a special capsule collection created in collaboration with Marc Newson, which will be unveiled during the 53rd edition of the Salone del Mobile in Milan.
Founded in 1934, Safilo, the leading brand in the eyewear market and pride of the Safilo Group, pays tribute to this significant anniversary through the synergy with one of the most versatile and influential designers in the world, creating a line that perfectly combines tradition and innovation, know-how and design – the values that identify this brand.
Among the principal features that unite Safilo and Marc Newson in the project’s core vision, are the primary use of state-of-the-art components, the concepts of transparency and transformation, and specifically, the reinterpretation of the past in a contemporary way through the balance between the distinctive approach of this guest-designer and the highest standard of made in Italy manufacturing guaranteed by Safilo.
In particular, the new capsule collection stems from revisiting a historical model personally chosen by Newson and resulting in 5 different variations, through 5 specific materials and technologies, based on the original shape from the Safilo’s archive. The assortment will consist of 5 optical frames and 2 sunglasses.
Respecting a precise chronological order that retraces the most important milestones and achievements of the brand’s 80 years of history, each of these 5 new models is characterized by unique features and avant-garde technologies that connote the qualities of the brand. They include: the use of ultra-lightweight Optyl (a trademark registered by Safilo) – whether used individually or combined with the new revolutionary Elasta 80 hinge; the application of the reinterpretation of the historical UFO collection (a frame formed by an ultra-thin steel wire); the use of aluminum and, lastly, steel integrated with the new hinge.
The fluid and essential silhouettes, pervaded by an almost organic feel, are further enhanced by sophisticated and luminous hues such as metallic shades in light and dark tones, royal blue and orange – the color that symbolizes the stylistic code of Marc Newson.
“Safilo celebrates 80 years of genuine passion for trendsetting eyewear. We want to share our unique story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson. Marc is one of the most eclectic and gifted creative minds of his generation. He has blended the richness of the past with the present and the future, through an exquisite capsule collection expressing an inspiring story of trust, excellence and timeless design,” said Luisa Delgado, CEO of Safilo Group.
“For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective. I enjoy teaming up with this large professional company that is properly industrialized and disciplined in the process of bringing the product to market, as well as a true expert in craftsmanship. At the end of the day they want the product out there as swiftly as I do,” added Marc Newson.