1983-2013 : three decades come together in the brand’s 2014 sunglasses collection
Celebrating 30 years of iconic design in 2013 – first with the ‘Look Beyond’ project and then a VIP party in Milan – Police concluded its anniversary year with a new collection inspired by the brands icons of the past.
Over the brand’s 30 years, Police has risen to fame as an eye-wear icon. From its first eye-wear designs recalling those worn by American policemen, to today’s status as true lifestyle brand, the Police DNA can now be found across fragrances, watches, bags and finally clothing.
Established in 1983, in the year that saw the transformation of sunglasses from tools serving a practical function to fashion accessories, Police, a 100% Italian brand owned by the De Rigo Group, continues to identify itself with the tastes of different generations all over the world, without sacrificing its distinct identity and metropolitan edge.
The new icons collection demonstrates with a showcase of new interpretations of old codes for a truly timeless yet modern range, evocative of signature styles from Police’s 30 year presence.
Three decades come together in this modern day retrospective collection, reflective of the decades the brand has lived and grown through – the Eighties, the Nineties and the Noughties. Each style presented in the collection is distinguished by the three different moments identified with various stages in Police’s rise to success.
Revisiting the classic eighties style, the Skyline gets a modern update for 2013, featuring a matte acetate frame and smoky lenses. In a nod to its city roots, Police dedicates this model to the city of New York, with its non-stop energy and cosmopolitan soul that has inspired the brand from the start. The trademark skyline of the Big Apple is applied to the inside of the temples to create a new modern day look.
A style that epitomises the Police brand, the Flash glasses are perfectly formed to create an updated blue lens style. Inspired by the archive collections of the 90s, the brightness of gilded metal frames smoothly blends into blue lenses with a light mirror finish. The shape remains clean and simple, with a gilded decoration over the central bridge and the iconic winged Police logo featuring on the temples.
In the year 2000 Police, begins to work alongside major international faces such as Bruce Willis, George Clooney, David Beckham and Antonio Banderas, who along with the brands’ iconic styles, helped Police develop into a true lifestyle brand. It was also this decade that saw Police present its first collection of women’s eye-wear and also, its extension into watchmaking and leather goods.
30 years on and Police continues to retain its unique style and personality. For Autumn Winter 2013 and completing the collection, Police goes back to the iconic mask for both men and women, with a large wrap-around style. The new style features a shiny metal frame with a contrasting white matte trim and is finished with stylish silver lenses.