The worldwide exclusive agreement is for the design, production and distribution of sunglasses and eyeglasses for Emilio Pucci
Marcolin Group and Emilio Pucci have announced the signing of a worldwide exclusive license agreement for the design, production and distribution of sunglasses and eyeglasses for Emilio Pucci.
Marcolin is a leading company for eye-wear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. Currently the company’s portfolio of brands includes Tom Ford, Balenciaga, Ermenegildo Zegna, Montblanc, Roberto Cavalli, Diesel, Just Cavalli, Kenneth Cole New York and Marciano.
Emilio Pucci is the timeless fashion brand that’s synonymous with luxury, colour, design and joie de vivre. Emilio’s 0ver 60-year-old legacy is represented in its famous prints, innovative silhouette and fabrics that go beyond seasonal trends.
The license will be effective from January 2015 with the launch of the first sunglasses collection and will be for a duration of five years. The eye-wear released from this agreement will speak to an extremely feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which creativity and minimalism will come together.
Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. We have in common the high affinity for attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offerings including Emilio Pucci will provide additional quality to the women’s universe that we address.”
Maurizio Marcolin, Style and Licensing Officer of Marcolin Group, affirms: ”Emilio Pucci has been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the exclusivity and originality of its creations. This is another reason why we are enthusiastic about starting this new and exciting adventure. We will make available our know-how in order to guarantee a product consistent with the unmistakable Pucci style through up-to- date design, materials and colours.”
Laudomia Pucci, CEO of Emilio Pucci, declares: “We’re enthusiastic to work with Marcolin Group. Both companies are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony of which they are international witnesses. The continuous research of innovative materials, design and quality represent the great asset of this partnership. The agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion.”