The company is launching FOSTER GRANT™ Signature and REEBOK® eyewear in the Indian market
FGX International, one of the leading eyewear designers and marketers will expand into India with two eyewear brands. FOSTER GRANT™ Signature and REEBOK® eyewear will be widely distributed in India launching in late 2014.
The FGX brands will bring a fresh array of eyewear styles for men and women to the India market. The FOSTER GRANT™ Signature collection will include both sunglasses as well as Rx optical frames, while REEBOK® offerings will be a variety of authentic lifestyle and sport sunglasses. Consumers will enjoy superior styling, performance grade eyewear from FOSTER GRANT™ Signature, with a nod to the heritage and rich history for which the FOSTER GRANT™ brand is known.
FOSTER GRANT™ Signature celebrates classic and timeless design meshed with modern trends to give consumers the opportunity to uniquely express their individual styles. REEBOK® brand sunglasses provide cutting-edge sport styles with superior technical features designed to quench the style appetites of consumers in India and worldwide. FGX International is the exclusive licensee of REEBOK® eyewear. All the collections claim to meet the highest quality standards, and sunglasses provide 100 per cent UVA/UVB sun protection.
“We are excited to bring two of our eyewear brands to India,” said Matthew Panucci, Executive Vice President of International Markets, FGX International. “We have assessed the sunglasses category, the unique needs of the Indian consumer and the fit with our brands. We are thrilled to be expanding into India in order to satisfy consumers’ growing desire for contemporary sunglasses and optical frames. This is an exciting milestone for FGX International, and we are committed to partnering with the optical trade to drive category growth and increase consumer acceptance and usage of sunglasses.”
FGX International designs and sources more than 100 million pairs of eyewear annually, sold from 1,25,000 retail locations around the globe. FGX International holds an impressive portfolio of highly recognised owned and licensed eyewear brands, most notably, FOSTER GRANT™, which is historically acclaimed as the original American sunglasses company since selling its first pair in 1929. FOSTER GRANT™ celebrates 85 years of rich history and celebrity heritage this year as the first sunglasses brand in the United States. FOSTER GRANT™ claims to be the number one selling sunglasses brand in the United States, and a top 5 selling brand in the world. Today, actress and Hollywood icon Brooke Shields is the latest face in North America behind those famous FOSTER GRANT™ sunglasses.
FGX International is a wholly-owned subsidiary of Essilor International, one of the world’s leading ophthalmic optics company, whose mission is to improve lives by improving sight. With consolidated revenue of over €5 Billion in 2013 and more than 55,000 employees, the Essilor Group operates in some 100 countries.