Florence, October 2013. Salvatore Ferragamo, one of the world’s most renowned luxury brands, inaugurated a new boutique in Vietnam’s capital, Hanoi.
The company has been present in Vietnam since 2006 and now counts a total of five Salvatore Ferragamo stores in Ho Chi Minh City and Hanoi. Situated in the prestigious Trang Tien Plaza, the city’s most exclusive shopping centre, the new store spans a total surface area of over 230 square metres and sells the Florentine fashion label’s collections for men and women.
The store was designed as a large open space divided into islands showcasing the various product categories: men’s and women’s shoes, bags, eyewear, fragrances, watches and leather accessories. The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined, understated ambience with a decor that reflects the design concept for Salvatore Ferragamo stores around the world. The furnishings, colours and structure of the space are perfectly balanced to welcome guests with an intimate feel and offer them a modern shopping experience.
To celebrate the opening of this new Salvatore Ferragamo store, a special event was organised with Ferragamo craftsmen visiting directly from their workshops in Florence. Guests were given a unique “behind-the-scenes” peak at how one of the brand’s most iconic shoes – the famous men’s “Tramezza” – is made by hand.
Salvatore Ferragamo S.p.A.
Salvatore Ferragamo S.p.A. is the parent company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury goods sector and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, clothing, silk products and other accessories, as well as women’s and men’s perfumes. The Group’s product range also includes eyewear and watches, manufactured by licensees. Attention to uniqueness and exclusivity, with a perfect blend of style, creativity and innovation enriched by the quality and craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products.
With over 3,000 employees and a network of over 600 mono-brand stores as of June 2013, the Ferragamo Group operates in Italy and worldwide through companies that make it a leader on European, American and Asian markets.