Marchon and Italia Independent Group announce the launch of a capsule collection designed by Karl Lagerfeld and Italia Independent
New York, 24th July 2013 – The global eye-wear company Marchon, a leader in the eye-wear market and licensee of Karl Lagerfeld eye-wear since 2008, and Italia Independent Group announce the launch of a capsule collection designed by Karl Lagerfeld and Italia Independent. This collaboration is based on a two year agreement starting October 2013.
“We are extremely excited to be partnering on this innovative collaboration” said Claudio Gottardi, CEO Marchon. “I love the idea of bringing two incredible creative personalities and style icons like Lapo and Karl together and this resulting in amazing product “ said Pier Paolo Righi, CEO Karl Lagerfeld.
The capsule collection will feature both sun and optical frames for men and women. Combining the eclectic style of famous designer with that of aesthetic of Italia Independent, this collection will be both sophisticated and innovative.
The capsule collection will be comprised of 3 sun frames (1 women, 1 men, 1 unisex) and 3 optical frames (1 women, 1 men, 1 unisex). It is set to launch in October.
Italia Independent Group will manage the Italian market while Marchon handles all other international distribution of the collection. This capsule collection will be illustrated with a specific logo that reflects the mix of both creative companies.
About this collaboration and new capsule collection Karl Lagerfeld says: “I love velvet gloves on iron hands and velvet sunglasses… on steel eyes.” Lapo Elkann, Co-Founder and Chairman of Italia Independent Group said, “I am proud of this collaboration, that represents an extraordinary example of teamwork between a multinational company like Marchon, an iconic brand as Karl Lagerfeld and a fast growing reality as brand, like Italia Independent . It’s an important recognition of the work that Italia Independent has done over the years in terms of innovation and product development; the passion for I-I of an icon like Karl Lagerfeld, represents a legitimation for the glasses with velvet effect that we launched in 2009.