Dragon Alliance, a leading force in the action sports eyewear and goggle category, has announced the debut of its first ever optical collection for the Spring of 2013. Authentically rooted in the Southern California active youth lifestyle market and dedicated to creating innovative, diversified products since its inception in 1993, this Rx release marks exciting new territory for Dragon…
Constructed from double laminated customized zyl material, Dragon’s optical collection is stylish in shape and unrivaled in its details. The most discoverable and unique feature of these frames are the custom milled metal hinges with a hidden Dragon emblem stamped on the inside of the hinge, revealing the wings of the iconic Dragon logo in a bold contrasting red. Additionally, all Dragon Rx frames feature an occipital fit temple design, rich custom colors and a classic Dragon nameplate laid flush on the inside of the temple. Encased in premium and unique packaging, all Rx frames rest luxuriously in a red suede lined case with embossed Dragon branding atop the closure button.
Using athlete inspired design as a driving force for creating new products, Dragon will name surf icon and style guru Rob Machado as the face—and hands-on ambassador— of its optical line. Aside from major career victories in surfing’s most prestigious events, including the Pipeline Masters and the U.S. Open of Surfing, Machado displayed his musical talents and interests in photography, art and surfing in Dragon’s “Frame of Mind” film series—a collection of short films that highlight the seldom seen moments that inspire Dragon’s top tier athletes.
Designed for the sophisticated consumer with a passion for action sports, Dragon’s Rx line will launch in conjunction with the its 20th Year Anniversary debuting 14 optical styles in custom and distinct colorways—including Tokyo tort, matte black, Ox blood and bark. Dragon will also be offering 3 Rx sun pieces to round out the line, which launches in April of 2013.
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth lifestyle brand and is distributed in over 50 countries. Dragon boasts a support of world class team of athletes that help inspire the product and technology behind its range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.