Optical business in India has the potential to grow far beyond the size that it is currently limited to — not just in volumes, but in terms of quality too!
This VP Awards initiative by FourPlus Media opens an informal, yet inclusive, channel of communication from the opticians to the distributors and brands, bridging all previous gaps.
If the Indian film industry has its Filmfare and IIFA awards, why should the Indian optical industry be left behind?
With its flagship publication VisionPlus ( previously known as OpticPlus) and its recently launched You&Eye magazine, FourPlus Media has been widely appreciated for achieving its goal of making a difference in the optical trade and industry in India, Middle East and South East Asia.
VP Awards is yet another step forward. This latest initiative is aimed at recognising the efforts and achievements of some of the most successful personalities and business houses of the Indian optical fraternity. But more importantly, it gives opticians across India, a voice.
They now have an opportunity to vote for products and brands that they feel best reflect the tastes of their customers.
The voting for the awards commenced on 1st January, 2014.
As of today, votes continue to pour in adding to the anxiety of the team and the participants.
Read on to know more on VP Awards.
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