A talented Chinese actress has been chosen to present Vogue Eyewear’s collection specifically designed for the Chinese market and on sale also in other Asian markets.
Liu Shishi, a popular young actress, is the first local ambassador for the new collection, which was presented during an exclusive evening in a charming suite at the Hotel Eclat in Beijing. It was an exciting launch inspired by the colorful theme of this season, with brilliant yellow, bright green and blue azure.
The fact that Vogue Eyewear chose the beautiful Liu Shishi, who will be supporting global testimonial Eva Mendes, demonstrates Vogue Eyewear’s attention for the Chinese market. In fact, different models of optical and sunglass frames were designed to accent the facial characteristics of Chinese women in the unique spirit of Vogue Eyewear, which uses sophisticated style to deliver the brand’s playful and colorful personality.
The Chinese project is part of Vogue Eyewear’s glocal communication strategy: in fact the global campaign, headed by the well-known actress Eva Mendes, follows the launch of Brazilian brand ambassadors. And soon, Vogue Eyewear will be launching its testimonial for the communication campaign in India.