One month from the announcement of the licence agreement between Tom Rebl and Pregiata Eyewear, the new Tom Rebl Eyewear collection is presented as an exclusive preview that will see its official début on the market this autumn.
The occasion was a spectacular Tom Rebl parade held on Friday 21 June at the DanceHaus in Milan. The catwalk was host to the eclectic looks of the German stylist accompanied by a number of releases of the very first prototypes of the sun collection.
A true extension of the brand, the new collection of glasses aims to clearly stand apart from the other brands on the market by focusing on a specific style and with quality and manufacturing characteristics typical of niche collections. Cultured, independent, passionate about design, architecture and fashion, Tom Rebl eyewear for men carefully selects the accessories for that personal look with maximum attention, selecting items that succeed in combining research and iconicity.
Rigorously designed and traditionally crafted in Italy, with finishes performed by hand, only the most exclusive materials are used for the glasses, creating frames with contemporary and decisive shapes, embellished by technical content that ensures maximum comfort.
By focusing on the enhancement of the brand identity and the creation of an iconic product and with very high standards of quality, a world away from the commercial logics of large scale distribution, Pregiata Eyewear has fully blended the Tom Rebl philosophy.
Characterised by a completely new approach to the market and to communication, the Company, with preparations now under way for the official launch of the sun collection at the next edition of WHITE Show Milan, confirms the event for September.