Salvatore Ferragamo announced the reopening of its fully renovated flagship store at the Mandarin Oriental Hotel in Hong Kong, on 25 November 2013.
Following the renovation, the flagship store now spans a total surface area of roughly 350 square metres, showcasing the brand’s men’s and women’s collections in special areas devoted to the various product ranges: from shoes and bags to eyewear and fragrances, watches and silk, accessories, the men’s ready-to-wear lines and jewellery.
The boutique’s interior is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined, understated ambience with a decor that reflects the design concept for Salvatore Ferragamo stores around the world. The furnishings, colours and structure of the space are perfectly balanced to welcome guests into an intimate atmosphere that offers a modern shopping experience.
To mark the reopening of its Hong Kong historic flagship store after the renovation, Salvatore Ferragamo officially unveiled its “L’Icona Ferragamo” project in Greater China, an online initiative to celebrate and promote the rediscovery of the Vara, Ferragamo’s most famous women’s shoe.
For the launch of “L’Icona Ferragamo”, in an evocative series of shots, US based photographer Cedric Buchet has captured various moments in a day in the life of a handful of iconic women, each wearing the Vara or Varina in her own personal style. Visitors from Greater China will be able to view the photographs on the Group’s website in a specific section dedicated to the project.