Rodenstock presents the Eyewear portfolio even more concisely and compactly – effective immediately. All the important product information is combined in a multi-brand way in the “Rodenstock Competence Box”.
The practical stand contains catalogues of all Rodenstock Eyewear brands. Besides Rodenstock’s own brand, it also includes the licensed brands Porsche Design, Alfred Dunhill, Mercedes-Benz Style and Baldessarini.
All Collections at a Glance
The box with five print catalogues will be sent to customers once a year. That way opticians can keep an eye on the company’s collections and look up details such as available colours and sizes quickly and easily.
The collections for international markets and the Asia region are also included. The catalogues are available in three languages: German, English and simple Chinese1.
The “Rodenstock Competence Box” will be delivered this spring.
A digital update with all the information on the new collections will follow on USB stick during the course of the year.
Perfectly Matched Customer Communication at the POS
The “Rodenstock Competence Box” rounds off the brand image and fits in harmoniously with the Rodenstock POS and advertising material. It enhances the “System of Better Vision“, the perfect symbiosis of innovative lenses and timelessly elegant eyewear.
Therefore, the “Rodenstock Competence Box” also contributes to the success of the international display window campaign.
The professional, brand-specific decoration materials with posters, banners, stands and displays make a very eye-catching impression on end customers.
The “Rodenstock Competence Centre“, the modular display system that presents Rodenstock’s lenses and frames in an attractive display, shines out in the optician’s shop. This also helps opticians to inform end customers about frames, lens coatings and tints in a vivid and easy to understand way.
All these elements ensure that opticians can structure their Rodenstock portfolio more clearly and advise and convince potential customers according to their needs from the display window design to detailed discussions. That way, end customers become aware of the brands and inspired about premium quality from a specialist.