Under a new license agreement, Marchon will design, manufacture and distribute Etro’s eyewear collections
Marchon Eyewear has announced the launch of the new Etro Eyewear collection starting from September 2015.
Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the Etro Eyewear sun and ophthalmic collections. The partnership aims to further increase the already significant position of Etro in the accessories world.
“It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness : the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections.
Claudio Gottardi, Marchon Eyewear President and CEO, commented, “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Centre will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive sophisticated eyewear collections featuring the high quality of ‘Made in Italy’ manufacturing.”
The Etro Eyewear collection, 100 per cent Made in Italy as every Etro collection, will be available from September 2015 in Etro boutiques, in the most renowned department stores, selected optical and special stores worldwide.