Marc by Marc Jacobs celebrates the spirit of summer and all its liveliness through the short film “The Feeling” showcasing the Spring/Summer 2015 eyewear collection
The 2015 Marc by Marc Jacobs Spring/Summer Collection is presented with an ode to long, hot summer days of youth personified with the feeling of friendship through a short film. Directed by Matt Lambert and shot in Northridge, in San Fernando Valley, California, “The Feeling” is an anthem of effortless energy: the essence of friendship through boredom that leads to magical moments like sharing a sun-rise together which is seen through the lenses of the Marc by Marc Jacobs SS15 sunglasses.
The collection transmits a powerful attitude that is young, fierce and intense, captured in the vivid geometric and rounded sunglasses, that cater to the confident non-conformists. These sunglasses feature daring shapes in crystal shades, which blend 70’s design inspiration with a contemporary feeling of lightness and movement. The colour palette includes visually intriguing shaded effects in a range of transparent hues, including shaded blue with blue lenses, shaded pink/yellow with pink lenses, shaded blue/yellow with light blue lenses, as well as the classic black with grey shaded lenses and Havana with brown shaded lenses.
“This film evokes the feeling of summer, the feeling of friendship, the feeling of youth” stated movie director Matt Lambert. “This is the indescribable feeling that Marc by Marc Jacobs convey with the new sunglasses for the upcoming summer season.”
Marc by Marc Jacobs Spring/Summer 2015 sunglasses will also be on tour across Europe in France, Italy, Spain and US this summer from May to July where eyewear fans will have the opportunity to enter and experience the Marc by Marc Jacobs world. Guests will have the chance to try on the eyewear and upload photos to the #Marcthesun, to mark their Marc by Marc Jacobs sunglasses at the engraving station, while listening to great music inspired by the eyewear styles.
The locations will be visible on http://www.marcjacobs.com/world-of-marc-jacobs/blog/events/?view=new from May 22nd (Spain), June 6th (Italy), June 22nd (France) and June 20th (US).
The new sunglasses are available at Marc by Marc Jacobs boutiques, high-end opticians and top department stores. The Marc by Marc Jacobs sunglasses collection and optical frames are produced and distributed by Safilo Group.
Watch “The Feeling” as it takes you with the SS15 Marc by Marc Jacobs eyewear collection: