Swiss Eyewear Group Selects Zed_Comm For Its International PR Activities

Swiss Eyewear Group and Zed_Comm will work together to strengthen the company visibility and brand awareness at the international level

Swiss Eyewear

Swiss Eyewear

Swiss Eyewear Group, the global eye-wear company that offers a genuine alternative in the international market by offering unique eye-wear brands and quality products at an affordable price, continues its ambitious growth plan by appointing international PR specialists, Zed_Comm, to manage its media relations and PR activities globally.

Established in Zurich in 2013 and led by a dynamic team with extensive eye-wear industry know ­how and experience, Swiss Eyewear Group features an innovative way of operating based on flat hierarchies, short decision processes, empowered and entrepreneurial employees and a teamwork oriented environment. A philosophy perfectly illustrated by the company’s ownership structure, with shareholders from the entire eye-wear industry value chain, starting with manufacturing all the way through to retailing.

Swiss Eyewear Group and Zed_Comm will work together to strengthen the company visibility and brand awareness at the international level. With over 25 years of experience in the optical sector and eye-wear industry, Zed_Comm offers innovative communication, promotion and marketing strategies to ensure high levels of performance.

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