‘Sunny Day Shades’

A special video has been shot for the MAX & Co. spring/summer 2014/2015 eye-wear collection

lowres-IMG_1901MAX&Co. presents ‘SUNNY DAY SHADES’, a special video dedicated to the brand’s new Spring Summer 2014 eye-wear collection. The project shines the spotlight on the world of fashion, starring three popular, world-renowned fashion bloggers: Italian blogger Erika Boldrin from myfreechoice.net, Brazilian blogger Caroline Celico from carolcelico.com and Russian blogger Maria Kolosova from kyklamasha.com. These three true eye-wear lovers interpret the exclusive eyewear models according to their own unique style.

This powerful and vibrant video, accompanied by a cool, fast-paced beat, features flashes of the three it-girls wearing the new sunglasses, a must-have accessory to complement their look.

lowres-4804044803_002_s01“It’s all about sunny day shades!” The new video, tinged with bright, lively colors recalling the collection’s vibrant palette, conveys energy and glamour, perfectly reflecting the new eye-wear models’ dynamic personality: the MAX&Co. Spring Summer 2014 eye-wear collection embodies the brand’s fashionable attitude, reinterpreting past inspirations and new trends to create a unique, original style. The new sunglasses collection is designed for women who want to astonish and be astonished, viewing the world from behind their glasses and always being in the spotlight.

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