Sun & Optical down the catwalk: Ray-Ban presents the new iconic styles of its 2013 collection

Super sporty or vintage looking, sun or optical, the eyewear in Ray-Ban’s new collection reinterprets iconic styles with hi-tech solutions and flashes of color. Lightweight materials, finishes applied by skilled hands, and a trendy color palette make these glasses very wearable. Created in 1937, when the famous teardrop Aviators were introduced to protect the eyes of military pilots from reflections at high altitude, Ray-Ban glasses once again stand out as essential accessories to give an edge to the wearer’s look – even the most formal or elegant, as the celebrities demonstrate.

RAY-BAN TECH

RAY-BAN-SS_2013_EN-1RB 3499

A new entry in Ray Ban’s Flip Out line, this model has interchangeable lenses and an ultralight bar with a sophisticated lens insertion and removal system. Available with a pair of polarized and one of regular lenses. The thin metal frame provides maximum lightness, both in weight and in visual impact. Available in 3 versions: polished gold with clear lenses; gunmetal with black lenses; total black.


RAY-BAN-SS_2013_EN-2RB 8312

The inside of the new carbon bar is lined with hypoallergenic injected rubber. Adjustable temples for extreme comfort. Monobloc hinge and applied silicone nosepad. Available with polarized lenses. Offered in 6 color variants: dark carbon with gunmetal temples and blue insert; light carbon with silver color temples and blue insert; dark carbon with gunmetal temples and red insert; dark carbon with gunmetal temples and green insert; dark carbon with gunmetal temple and brown insert; light carbon with silver color temples and black insert. Laser engraved logo on all variants.


RAY-BAN-SS_2013_EN-3RB 4186

This new model in the youngster segment is designed for teenage consumers wishing to distinguish themselves with a Ray Ban style. The hip design appeals to young people in the know, and is emphasized by the seasonal color palette with a rubberized texture. Tone on tone gradient lenses for a complete total look. Total black; havana + gold; dark sand + silver; burgundy + gunmetal; slate blue + gunmetal.


RAY-BAN-SS_2013_EN-4RB 4190

Inspired by the ageless charm of the US in the 1950s, the new Clubmasters with an injected plastic frame feature two metal details on the end pieces and metal lower rim. Available in six versions, all in hushed colors: glossy black + gold; semi-glossy black + black metal; semi-glossy havana + gunmetal color metal; semi-glossy dark beige + silver; semi-glossy blue + gunmetal color metal.


NEW OPTICAL STYLES

RAY-BAN-SS_2013_EN-5RX 8411

This new carbon model features a lightweight, stylized frame with rimless lower lenses, and plays with the subtle tones of a metal base combined with a top in different nuances. 5 color options are available: gunmetal + black top; gunmetal + matte brown top; gunmetal + matte top; glossy grey + matte top; glossy black + silver top. The temples are adjustable owing to the hypoallergenic rubber injected inside. An extremely comfortable frame.


RAY-BAN-SS_2013_EN-6RX5285

Inspired by the Ray-Ban Wayfarers, this new feminine shape with the retro style metal oval detail on the end pieces remains one of the most popular. What’s important is to unleash one’s imagination in the choice of color, daring for example a classic horn frame with a colored top for a touch of up-to-the-minute style. The color options include: black top on clear; dark havana; red top on beige horn; blue top on grey horn; green top on beige horn.


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