‘Oakley Beyond Reason Truck’ on a pan-India road trip to showcase its optical genius
New Delhi, March 29, 2013: Sports performance and lifestyle eyewear brand Oakley is hosting eight-city roadshow in the country from 30th March to 18th May 2013. The road show begins from Delhi and will travel across Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Jaipur and Chennai covering approximately 10,000 kms of journey.
Oakley, under its motto- “See The Truth” invites the youth of the country, sunglasses freaks, and Oakley Fanatics to experience the optical technology that it uses to create masterpieces. Yuvraj Singh, Indian International Cricketer & Brand Ambassador for Oakley, said, “It’s an honor for me to be associated with a brand like Oakley that stands for its high standards in eyewear technology. It’s a brand very close to my heart and I feel extremely excited to launch this roadshow. I have always been a great admirer of Oakley as it is the most coveted brands in performance technology and fashion.”
Oakley seeks to familiarize its audience with its cutting edge optical technology – HDO,
High Definition Optics. Oakley HDO provides the wearer the ultimate optical experience and protection all in one. With HDO, the wearer will experience the best optics, unrivaled impact protection and 100% UV protection.
“Oakley is passionate about creating work of art and committed to bringing superior eyewear technology and innovation to the customers. We are very excited to host this roadshow in the country and to provide an easy access to visitors to witness our technology. This roadshow gives an opportunity to all to understand and learn about our products, the properties and our strategic focus in detail and deepen our brand relationship with our fans in the country.” added Amitabh Sehdev, National Business Head, Oakley India.
To showcase technology, the Oakley Beyond Reason Truck will have a Scope Machine Test that demonstrates a collection of technologies that Oakley sunglasses use to provide an unmatched optical clarity and performance.
Amitabh Sehdev added, “The idea is to generate awareness in youth about how Oakley
believes in designing sunglasses with a blend of science and art. Its icon is embraced by the global culture of sport competitors who define their own lifestyle — the world-class athletes who exceed the limits of possibility. In its devotion to these athletes, Oakley does the same”