Safilo Expands Its Presence In The Middle East

The Safilo Group’s new showroom and office at the Dubai Airport Free Zone will serve as its headquarters for the Middle East and Africa region

Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, strengthened its presence in the Middle East markets with the opening of a locally incorporated company, fully owned by Safilo, in Dubai, UAE.

Ribbon cutting ceremony of Safilo's new showroom and office at the Dubai Airport Free Zone

At the ribbon cutting ceremony of Safilo’s new showroom and office at the Dubai Airport Free Zone

The newly opened showroom and office in Dubai will serve all customers of the United Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Saudi Arabia, and function as Safilo’s Headquarter of the new Middle East and Africa region.

The new Safilo Middle East Free Zone Establishment (FZE) opened at the Dubai Airport Free Zone (DAFZ), ranked amongst the top free zones in the Middle East and in the world, on September 20th, 2014, in a ceremony attended by His Excellency the Ambassador of Italy Mr Giorgio Starace, DAFZ Vice GM Mr Nasser Al Madani and Safilo Group CEO Mrs Luisa Delgado. It includes 200 sq. metres of Italian designed showroom and offices to showcase the full collections of all the 24 brands in Safilo’s international brand portfolio.

Through its new direct presence, Safilo plans to fully leverage the exceptional luxury retail opportunity that the Middle East region offers to its brand portfolio, to deepen its partnership with its key customers and build mutual trust based on a long term commitment, and to gain better local consumer understanding.

The Middle East represents one of the top two Global Retail Destinations (according to CBRE), behind London and ahead of New York. It is, therefore, a well-timed move for Safilo Group to explore this growing major retail market directly, that has always recognised and appreciated the craftsmanship expertise of the Italian tradition that is at the heart of Safilo’s strategy focused on product excellence and value add.

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