In occasion of its 80th anniversary in 2014, Safilo, a homonymous brand of Safilo Group and leader in the optical frame segment, announced an agreement for the design, production and distribution of an exclusive capsule eyewear collection signed by Marc Newson, one of the most accomplished and influential designers in the globe.
“We are enthusiastic about the partnership with one the most famous and eclectic designers of his generation. Marc’s exceptional stylistic contribution will result in the creation of a unique collection with a one-of-a-kind style” commented Roberto Vedovotto, CEO of Safilo Group. “The Safilo brand, since its creation in 1934, has always been a leading manufacturer of high quality spectacles. Design is a key element in the entire value chain of our products and undertaking such a high level collaboration allows us to express our sensitivity for design at its very best”.
“For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence presents an extraordinary opportunity to explore new stylistic directions,” added Marc Newson. The collection will be released in Spring 2014.