This June, Proof Eyewear will donate 100% of the proceeds from its sale of special edition sunglasses to The Nature Conservancy #NatureOfSummer campaign. Proof has committed to donating a minimum of $12,000 to the Conservancy through this project
‘Get Lost in Nature’ says the cover jacket of Proof Eyewear’s special edition sunglasses as the brand teams up with The Nature Conservancy for the #NatureOfSummer campaign.
Giving back to nature as the C.O.O. of Proof Eyewear puts it, Tanner Dame spoke on this association with TNC, “We’re really excited to be partnering up with The Nature Conservancy for the #NatureOfSummer Campaign. We full heartedly believe in the lasting differences TNC makes to our lands here in Idaho and all around the world. We believe this project will shed light on the importance of conservation efforts to a younger generation and feel honored to be part of the process.”
Speaking about the collection, the special edition features only a limited 100 sunglasses that are FSC-certified wood with Ebony Frame and Lacewood Arms; Polarized Lenses: CR39 lens / 100 UVA-UVB protection; stainless steel spring loaded hinges and are water resistant.
The design of the shades was inspired by Proof’s love of nature and summer. It features a salmon silhouette as a shout out to water and conservation in the West. The inside arm is inscribed with the words “Get lost in nature and find yourself.”
During the campaign, Proof will celebrate healthy outdoor lifestyles and encourage its supporters to learn more about the Conservancy’s conservation work in Idaho and around the world.