Post Event Pinnacle: Vision-X

Vision-X welcomed more than 250 recognised industry brands which included Cali4nia, Emporio Armani, Gucci, Ted Baker, Ray-Ban, etc…

new-collections-at-vision-x-2016An opportunity to meet the experts and celebrate with the region’s key buyers and distributors at an exclusive platform. Vision-X is the only eyewear and eye care business event for the Middle East and Africa region that brings buyers and sellers together each year to source new products and brands. Also, it brings out the latest trends, fashion, industry information, customers and contacts.

Vision-X is clearly an opportunity to profit from the €2.4 billion Middle East Optical Industry. On a record, 50% of exhibitors in 2015v generated sales over US $200,000.

With more than 4,000 buyers from 70 countries attending, optical industry in the Middle East is set to grow to great heights, forecasting a high demand for contact lenses and spectacles. During the show, the Turkish pavilion saw the number of exhibitors doubled, while there was a strong representation of exhibitors from Germany, Italy and South Korea showcasing a wide range of products.

40million-eyewareAdditionally, many major brands and luxury names displayed their latest trendy designs. Visitors were exposed to the very latest in cutting-edge design, technology and innovation at Vision-X, with dedicated areas such as the Future in Focus and Retail Theatre for business owners and managers to improve their operations.

The Vision-X opticare conference ran alongside the three-day exhibition and was held in cooperation with the International Association of Contact Lens Educators and the European Academy of Optometry and Optics.

vision-x-vp-awards-2016“Vision-X is the biggest participation of the German optical industry outside Germany. We understand that it is important to be here at Vision-X in order to create opportunities in the MENA region” Peter Frankenstein, Head of Consumer Optics, German High-tech Industry Association (GHIA).

“We come to Vision-X to meet with new and existing suppliers, look for new technologies to help improve business, and help us expand. Vision-X gives us this platform”. Mahmood Zafar, Manager, Lutfi Optical Centre.

This year, the conference delegates offered a valuable opportunity to earn CPD points for their practices as well as provided insightful workshops that showcased the latest techniques for fitting lenses and diagnosing patients.

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