POLICE launched its ‘Special Neymar Jr model’ at a glittering event, held on 1st May, 2014 at The Lounge in Fashion Avenue, Dubai Mall
In attendance were Mr MS Reddy – MD of Derivision FZCO, Mr Stefano Bozzo – POLICE Brand Director, along with other senior officials of the company, dignitaries and invitees.
In keeping with the brand’s affinity for sporting icons, POLICE had recently chosen the 21-year-old Neymar Da Silva Santos Jr of Brazil to be its eye-wear ambassador for 2014.
The special Neymar Jr model by Police presents a bold and contemporary design, perfectly reflecting the personality of the talented Brazilian footballer. The special model withholds the brands distinctive traits that are further enhanced with an innovative and unique finish. The lenses feature an unconventional finish with a mirrored section on the top part, creating a new and contemporary two-tone effect, one of the eye-wear’s distinguishing elements. The double bridge is made of metal, as is the insert that customises the two sides of the front piece in a futuristic revisitation of the infamous Police logo. The special Neymar Jr model is available in colour combinations of petrol blue, clear grey, champagne and light brown.
The model will be available in a special case, signed by Neymar Jr, featuring the iconic NJR logo. The collection will also offer a style dedicated to the women, that will be equally sporty, yet feminine.
Speaking about the occasion, Mr Reddy said, “In a nation where football is followed with much frenzy, Neymar Jr is already a household name among the sport’s fans. The dashing star’s association with POLICE in a year that will be witnessing the biggest sporting spectacle on earth as it unfolds in June-July, will undoubtedly enhance the brand’s bonding with football fans all over the world, and particularly so in the UAE, a country that is high on fashion and football. Police’s new ‘Neymar Jr model’ embodies the young player’s freshness, flair and style, qualities that endear him to his legion of followers, both male and female.”
Mr Stefano Bozzo – Brand Director for Police said, “Inspired by an American ‘on the road’ lifestyle, the 2014 PoIice eye-wear collection is inspired from bold and contemporary designs of the sun and optical ranges that adhere to the brand’s strong identity and urban roots. Police believes that Neymar expresses the various nuances of the brand’s style within the collection, and interprets them with passion and personality thus certain to be extremely popular with its target audience.”
The ‘special Neymar Jr model’ will be exclusively available at all eye-wear outlets across the UAE.