The overwhelming success of The FMO in staging UK optical trade shows has been confirmed by recent research, which reveals exactly what the UK optical industry is looking for in such an event.
Of those responding to the free to enter questionnaire, 81% said they were “likely” or “very likely” to visit Optrafair London to be held at Olympia in the heart of London from 11-13 April 2014.
Optrafair Chairman Malcolm Polley said the figure revealed that the optical body’s formula for bringing education, training and the latest innovations from all aspects of optics together was the right one.
“This figure of 81% is from those already attending Optrafair in Birmingham – it does not include those practice owners and support staff who will be keen to visit London for other reasons so we can expect an even more impressive figure. We have excellent interest from many in the south-east who do not travel to the Midlands show and from overseas visitors who are excited about the buzz which Optrafair London is creating.”
The survey showed that many came with multiple shopping lists but highlighted 65% attending to look for enticing new frames; 38% for diagnostic technology; 34% for sunglasses; and 33% for lens technology or new lens suppliers.
Contact lenses were of interest to 21% of visitors, with lab equipment and IT systems scoring similarly high on the agenda.
“We are using our unrivalled industry knowledge and this important data to ensure that Optrafair London is the undisputed venue for any optical business looking to move forward and grow its business and customer base,” added Malcolm.