Optitalia Presents Safilo’s 2015 Spring/Summer Collections At Exclusive Event

The company launched the latest collections from some of the top names in eyewear fashion

Tazio Tassini

Tazio Tassini, General Manager, Optitalia

Optitalia Group, a major player in the Middle East eyewear market, recently unveiled Safilo’s 2015 Spring/Summer collections at an event held on 23rd January, 2015, at the Sofitel Dubai Downtown, overlooking Burj Khalifa.

During a special presentation, Optitalia’s VIP guests and partners enjoyed the evening while the latest collections of some of the best brands in the eyewear fashion arena such as Dior, Fendi, Jimmy Choo, Boss, Boss Orange, Marc by Marc Jacobs, Celine, Tommy Hilfiger, Alexander McQueen, Bottega Veneta, Max Mara, Max and Co., Pierre Cardin, Saint Laurent, Oxydo, Gucci, Smith Optics and Carrera were being revealed.

Due to the death of the Saudi King just a few days before the event, the mood was not celebratory and a lot of the entertainment was cancelled. However, the evening was well hosted by Tazio Tassini, General Manager of Optitalia along with Edoardo Casotto, Sales Coordinator, Optitalia.

Optitalia Safilo Launch 2015

Mr Tazio Tassini and Mr Tareq with a lovely model wearing the latest Fendi frame

All the staff from Optitalia were seen making the guests feel at home and ensuring that they got to see the latest collections from all the brands. Mr Tazio Tassini, in his inimitable style ensured that guests participated in a ‘fishing’ game where they won eyewear from Optitalia.

Tazio Tassini commented, “Our partners throughout GCC areas are very enthusiastic about the latest collections and also about the positive feedback from their customers!”

All the guests enjoyed the evening with good food and great company. The team of Optitalia ensured that business, entertainment and networking were all part of the lovely evening.

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