Ophthalmic and optical industry eyes latest innovations and developments at the 14th edition of Vision-X Dubai

Now in its 14th year, Vision-X Dubai 2013 returns as the Middle East’s most established and sought after Optical and Opthalmic exhibition and conference.

aWith a strong line-up of industry announcements and participation from the international and regional top brands, Vision-X Dubai 2013 is a highly anticipated platform that brings together industry manufacturers, suppliers and distributors all under one roof.

To be held at Dubai World Trade Centre from 9 – 11 April, 2013, Vision-X Dubai will showcase the best in eyewear fashion and medical eye care. The exhibition is seen as a prime opportunity to network amongst industry professionals and present the latest medical and technical equipment and machinery as well as new innovations and developments in fashion eyewear and accessories.

This year Vision-X Dubai will see more 3,500 trade visitors and 90 exhibitors from 17 countries with country groups including China, India, Italy, Korea and Turkey. The event will see outstanding participation from Turkish companies including Efor Optik, Kayatur Optik and Prestij Optik. In addition, trade visitors can also look forward to the biggest German pavilion to date with leading manufacturers OWP, MO ROUP, Concept S and Essential among the German companies represented.

The world’s leading optic manufacturers, Allied Medical, Ciba Vision, Essilor, Logo France among others, have confirmed their participation this year. Divided into two dedicated areas, Vision Opticare features the latest in medical and diagnostic equipment, machinery, tools, optometric equipment, surgical equipment and instruments. Vision Lifestyle showcases fashion eyewear, contact lenses, frames, sunglasses, licensed brands, shop equipment and furniture ensuring a truly targeted event.

Noteworthy launches at this year’s Vision-X Dubai include Nikon’s innovative Seecoat Blue, which will revolutionise the world of ophthalmic lenses. Not to be missed, too, is the unveiling of Johnson & Johnson’s Acuvue lenses, the only contact lenses that block 98% of UVB and 85% of UVA rays.

In terms of new technology and machinery to be showcased, Coburn Technologoies will introduce a new cobalt lens generator and cobalt soft tool polish at the Asian Optical stand. In addition, a range of exhibitors will offer the latest in optic lenses, contact lenses, edging machinery, low vision aid and vision test machines during the show.

bAccording to research by Euromonitor International, consumers in the GCC are among the most advanced in the world in terms of eye care issued and technological advancements. The relatively young and affluent population is likely to adopt the latest in contact lenses, for example, especially with strong encouragement from eye care professionals. The value of sale for contact lenses in the UAE grew by a CAGR of 10% in 2012, driven by advances in technology and increasing awareness among UAE consumers, especially young, relatively affluent expatriates according to Euromonitor International. Growth in the global ophthalmology market is also promising. According to a recent market report by Transparency Market Research, the global ophthalmology market was worth USD12,925.6 million in 2011 and is expected to reach USD 18,286.4 million in 2018, growing at a CAGR of 5.1% from 2011 to 2018.

Enhancing business interactions and trade is the Eye-Connect Vision-X Dubai Hosted Buyer Programme, which is an exclusive buyer programme that provides opportunities to meet leading international and regional manufacturers, suppliers and distributors. The programme offers qualified buyers complimentary hotel accommodation, pre-scheduled and on-site appointments, host networking opportunities ensuring both parties make best use of their time during the show and increase productivity.

High level networking and discussions on the latest developments among industry experts will take place at the Vision-X Dubai 2013 Optometry Conference, which will focus on optometric education and best practices. This year, Vision Opticare presents two days of intensive seminar talks with renowned speakers who will explore a wide range of topics from effective key players in optometric practices to Myopia in the Middle East. Together with Knowledge Partner Eye Zone Magazine, a comprehensive educational programme will also be offered for ophthalmologists, optometrists and mid-level eye care providers from the Middle East to share experiences, exchange knowledge and create networking opportunities. In addition, a paper presentation, sponsored by Mitsui Chemicals, will focus on the brand’s new High Index Lens material and their complete range of lenses materials.

Vision-X Dubai will be held in Trade Centre Arena at Dubai World Trade Centre from 9 – 11 April 2013. Timings are from 10am – 6pm daily. Vision-X Dubai is strictly a trade-only event and is open to business and trade visitors from within the industry only. Registration is available in advance online at www.vision-x.ae.

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