Oakley’s Spring/Summer 2014 eye-wear collection looks back on the history of the brand, celebrating the Houses’ ‘mad’ approach towards design
The new collection is a fresh take on the classic, that brings together what Oakley has offered in the past, and continues to offer in performance and style, even today. Bringing back some iconic designs and popular colours from the past, these styles have re-appeared in the new collection, with a twist.
Additionally, each frame in the Heritage Collection comes with a custom Microclear bag, decked with art that celebrates the brand’s design-mad approach, as well as the richness of a progressive design philosophy.
Featuring ‘2014’ inside the frame, this edition of their ‘worldfirst’ performance eye-wear is engineered with improved nose-pad construction.
It comes with two sets of ear-stems (curved and straight) plus a guitar pick that is meant to serve as a tool for swapping out the stems. Customers also get a collector’s pin and sticker.
Oakley Razor Blades continued the revolution that Eyeshades began.
The Heritage Collection has Razor Blades in multiple lens/frame colour combinations, and each collectible comes with both straight and ‘trigger’ shaped ear-stems along with a guitar pick, pin and sticker.
Frogskins are reminiscent of Oakley’s first dual-lens design, and this edition includes a collectors pin and sticker.
The retro eye-wear brings a slice of originality to a ‘street look’, with a shape carved right out of sunglass history, while the frame is crafted with contrast ear-stems that feature one of the brands’ earliest logos.
Custom Editions of Current Performance Eyewear
To let athletes pay tribute to sport heritage while enjoying state-of-the-art technology, the collection features renditions of RadarLock, Radar, Flak Jacket XLJ, and Racing Jacket. The artists at Oakley have accented the top edge of each frame with a printed stripe graphic that carries the colors of the original eye-wear creations.
Commemorating the brand’s 30 years of eye-wear innovation, a ’30’ graphic is laser etched at the corner of the lens in each edition.