Mykita Opens New Shop In Berlin

MYKITA has opened its second shop in Berlin under the roof of the Bikinihaus, an architectural standout in the cityscape of West Berlin

Y3A4534-1024x682The shop concept of the Berlin store combines the characteristic in-house aesthetic with optometric precision, ensuring a ‘made in Germany’ appeal.

The primary design element of the shop interior is the all-white Mykita Wall. At 31 metres, it is amongst the first free-standing installation with a front and rear display. In addition to the eye-wear collections the shop also features an integrated high-tech lab, the ‘Relaxed Vision Center’ – a special lab equipped with state-of-the-art precision instruments from Carl Zeiss research.

Here, customers can consult MYKITA’s in-house optometrist, who will generate customized optical profiles and perform an exact adaptation of frame and lens to the wearer’s face.

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