Their Sugar Beach sunglass model won the Vision-X VP Award for Best New Sunglass Model (Popular), and the coveted Special Jury Award
The very first edition of the Vision-X VP Awards – a joint initiative between VisionPlus Arabia Magazine and the organisers of Vision-X Dubai, aimed at recognising the best products in the optical industry, was held in a grand ceremony on 25th November, 2014, during the first day of the Vision-X trade show in Dubai. Introduced as a new concept, the awards received an overwhelming response in terms of participation from some of the leading brands in the optical industry across the globe. The awards were hosted amidst a lot of excitement and fun that filled the evening as the winner’s league of the optical industry could be seen gleaming with pride.
Maui Jim was prized for the Best New Sunglass Model (Popular) and for the Special Jury Award. Both the wins were awarded to the Sugar Beach sunglass model. Cragg Martch, Martine Larroque and Nabil Kassab from Maui Jim were present on the occasion to receive the awards. Speaking about the Special Jury Award, Maui Jim’s Managing Director for the MENA region, Martine Larroque, said, “We are deeply honoured by this win and highly proud of this magnificent brand that we represent. Surely this award that is in recognition of our strong positioning in the region and healthy relationships with our accounts will help us to strengthen our visibility in the Middle East.”
Sugar Beach, 421-02 is a unisex sport model designed for active lifestyles. It is made from a lightweight high-grade nylon material and has modified rectangle frame shape, complementing round, oval or oblong faces. It has a saddle-style fixed bridge with rubber nose pads and traditional pin hinge.
The sunglass comes with polycarbonate lenses which are lightweight, but impact resistant as well. It is waterproof as well as has an oleophobic coating.
Commenting about the sunglass, Martine Larroque said, “The name, Sugar Beach, was inspired by the pristine, white sands of Sugar Beach which is an exquisite vantage point for spotting humpback whales. We are really pleased with the Sugar Beach style of sunglasses as they are perfect for sporting activities and walks on the beach because the lens treatments and frames are saltwater safe.”
For the complete list of winners of the Vision-X VP Awards, click here.