On 28th February, 2014, Maui Jim announced the appointment of Jay Black as Vice President, Global Marketing.
Jay Black’s 17-year career in raising the visibility of some of the world’s foremost brands
encompasses the development and execution of memorable programs for the global spirits manufacturer, Beam Inc and leading worldwide brewer, Anheuser-Busch.
“Maui Jim is already an iconic American brand that is known around the world for premium performance sunwear,” said Black. “There is a culture and heritage about this company that more people should know. In the past few months, we have introduced many new fashion-forward styles with superior lenses and some amazing frame technology that is far ahead of the industry. Looking forward, we will launch a new advertising campaign that brings our brand to life in vivid color and images.”
Jay Black is a graduate in business and psychology from the University of Missouri in Columbia, MO. A lifelong Maui Jim fan, Black wears Pilot sunglasses with HCL Bronze lenses and aviator styling, as well as rimless Mala sunglasses with MauiPure lenses. “I discovered Maui Jim many years ago and never leave home without them. Because I am such a passionate personal advocate for the brand, I’m looking forward to being able to put together programs that let others experience what I see,”he adds.