Marcolin to control 51 per cent of Sover-M, distributing all the products in Marcolin’s brands portfolio, as per the agreement
Marcolin SpA, one of the leading eyewear companies, announced a joint venture agreement with Victoria Chizhova, Founder and General Director of the longstanding Russian operator in the eyewear market, Sover-M.
Carried out as part of Marcolin’s international expansion plan, the transaction strengthens and broadens the distribution of its products throughout the Russian territory, creating the conditions for direct management of that market.
Marcolin will control 51 per cent of Sover-M, distributing all the products in Marcolin’s brands portfolio.
Valerio Giacobbi, General Manager of Sales, Marketing and Business Strategies of Marcolin, in Moscow to sign the deal, said, “The signing of this agreement is a further step in the direction already taken by Marcolin to combine extreme care of our brands portfolio with increasingly direct, selective presence in the major global markets. A partnership in this region, made possible with the support of a strong partner like Sover-M, will help to strengthen and balance our business in this important market.”
Victoria Chizhova, Founder and General Director of Sover-M, added, “We’re very pleased to join Marcolin Group, a company that we always admire for its strength in product and brand development, to foster the distribution of its large portfolio in our country.”