April 22nd 2013: The Middle East and North Africa’s largest ophthalmic eyewear and sunglasses retail chain, Magrabi Optical launched today Trésor by Sama, an all-new luxury eyewear collection, created exclusively for, Magrabi Optical, at an event in Dubai, United Arab Emirates.
More than a year in the making, Sama Eyewear introduces a range designed with the Middle East consumer in mind. A favourite among superstars and international jet-setters, the world over, the latest range, Trésor by Sama, offers unparalleled elegance in a fashion eyewear collection for men and women that perfectly harmonizes opulent materials, innovative designs and sophisticated technologies.
The region’s leading optical brand, Magrabi Optical, has worked hand in hand with Sama Eyewear for over two decades and in taking their storied relationship to the next level, they have joined forces to create a fashionable, technologically advanced men’s and women’s eyewear collection, which will be available exclusively in all Magrabi Optical stores.
Amin El Magrabi, CEO of Magrabi Optical, shared his elation with the media and guests attending the launch. “It is my great pleasure to celebrate with Sama, our long-rooted partner, the introduction today of ‘Tresor,’ our new luxury fashion collection,” he said. I am proud that Magrabi Optical has become the 1st Middle East optical retailer to launch an International Brand in this region,” he then pointed out.
Commenting on the latest range, the President and Designer of Sama Eyewear, Sheila Vance, said “whether I am designing custom frames for Hollywood film stars or celebrities, or creating new styles for one of Sama Eyewear’s exclusive collections, luxury fashion eyewear is my life. The Magrabi family shares my passion for eyewear and our relationship has brought me great personal joy and professional satisfaction for more than a decade.”
Magrabi Optical has over 160 locations in the most prestigious shopping malls and districts in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and UAE and recently in Turkey. The launch of the latest range follows their commitment to provide their customers with an unrivalled selection of the world’s finest spectacles and sunglasses.