Liu Jo And Marchon Sign Global Eyewear License Agreement

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and Liu Jo, one of the most dynamic fashion brands, announced an exclusive global license agreement that will grant Marchon the rights to manufacture and distribute sun and ophthalmic collections under the Liu Jo brand name.

lowres-Liu-Jo-eyewearThe collections, devoted to a feminine and elegant woman, will be available starting from January 2014 in Liu Jo boutiques and in selected locations worldwide.

Marco Marchi, Vice President and owner of Liu Jo S.p.A, along with his brother Vannis, declares: “We are developing Liu Jo as a brand that represents a style universe and eyewear is a natural evolution of our strategy. We are very excited to announce this partnership with Marchon because we are confident that due to their experience and knowledge, the new eyewear collections will express all the glamour and elegance that distinguish our brand.”

Nicola Zotta, Managing director EMEA of Marchon Eyewear said, “This is an exciting partnership that will add a new point of view into our global portfolio. We are looking forward to working with Liu Jo as we enter the marketplace with an innovative product presentation that speaks directly to the Liu Jo brand and their particular (Italian) individual DNA.”

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