Levi’s Eyewear – Bringing Casual Back To Cool

Levi’s® proves denim is always in style with its new eyewear collection

Every few years, the self-appointed style police declare that denim is played out, and it’s time to make room for something new. But you know better than to buy the hype. Denim isn’t a trend that comes and goes, a forgotten fad at the bottom of a closet in a month. Denim is a lifestyle, the uniform of the non-conformist, hallmark of the young and the young at heart. Denim is your manifesto of relaxed self-confidence and personal style. Keeping this in mind, Levi’s® has introduced its Core Fall/Winter 2014 Optical Collection.

LS06329

LS06329

The temples of these hip frames have real denim details. LS06326 pairs an angular eye frame with contoured rubber temples featuring a denim front stamped with the iconic Levi’s® Housemark logo in metal, for an effortlessly cool look with an air of the avant-garde. This stylish temple is carried over to LS06329, whose trendy eye frame and subtle colour palette give it a subtly charismatic touch.

LS06328

LS06328

The denim on LS06327 is a trophy encased in clear acrylic and adorned with the shiny metal Levi’s® Housemark logo, set off by an attention-grabbing eye frame that brands its wearer as a maverick. LS06328 cranks up this style with a rectangular eye shape and distinctive colour palette with a fun personality all its own.

LS06324

LS06324

Suave sophistication is the name of the game when it comes to metal trim and custom hinges. The monochrome frames of LS06324 offer the perfect minimalist canvas for its sleek metal hinge and decorative bar, embellished with an engraved Levi’s® Wordmark logo in a stroke of gorgeous simplicity. LS06325 turns this look on its head with unusually vivid patterns across the interior frame, contrasting spare beauty with bold style in a look that suggests there’s more to the wearer than meets the eye.

LS06323

LS06323

Metal trim appears again in the collection, framed as a shining accent reminiscent of Levi’s® inspiring jeanswear. The stylishly slim eye frame and light, flexible metal temple of LS06322 highlight a thin metal plaque stamped with Levi’s® Wordmark logo, a deceptively simple touch that elevates the beautifully contoured temple like modern art. A rounder eye frame and embrace of bold patterns turn LS06323 into a pop-art statement of vibrant personality and funky style.

LS06330

LS06330

Levi’s® denim inspiration is clearest in the stitch-inspired temples on the final models in this collection. Running along the metal temple of LS06330 is a row of cut-out ‘stitches’ inspired by the brand’s famous blue jean seams, each following a lasered Levi’s® Housemark logo and ending in vividly patterned acetate end-tips. A more elongated eye shape takes centre-stage in LS06331, whose palette of solid colours adds versatility to the look.

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