Life Optics inaugurated the largest eyewear showroom in the region on December 7, 2013, with several VIPs and distinguished guests in attendance.
The showroom was inaugurated by H H Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman – Liberty Investment, and Mr Nizar Jaber, Managing Director – Life Optics, in the presence of several VIPs and distinguished guests.
The 9,000 sq. ft. store is currently the largest eyewear store in the Gulf Region, housing a number of local and international brands, ranging from high-end to medium range products. The new store is an extension of the retail chain, that owns 5 more stores in UAE and 3 in Jordan. The store displays more than 6000 products which is at least 4 to 5 times more products than any competing store in the UAE. The store aims to provide the end consumer a choice of products previously unheard of.
“I would want to provide options for eye fashion and eye care for the end consumers beyond his or her imagination under one roof and for my suppliers the option of display their products in a way the could only dream about in the past!” says an elated Mr Nizar Jaber, Managing Director – Life Optics.
Apart from a vast array of brands, the spacious interiors are equipped with the latest in eyewear technology, and a capable team of highly qualified eye-care professionals and salespersons. They claim to have the requested glasses ready within 20 minutes, upon final confirmation, and also offer to deliver the products. The brands being displayed range from the mid-range to high-end.
Mr Nizar Jaber says “By expanding up to that level, we are going to the line of whole vision of Dubai. Our goal is to provide high end services and to grow more. We are very excited to open this store because it is unique and it’s like a diamond to our group. The Dubai market is very competitive but I’m sure that by going in line, we will do our very best to satisfy the customer.”