HOYA’s partnership will enable ECPs worldwide to launch a new way of connecting with patients which focuses on the preservation of eye health
Spectacle lens maker HOYA Vision Care has signed a multi-year contract with eye diagnostics company i-Optics to offer eye care professionals EasyScan, a fundus camera that can perform a three-minute eye care test that provides medical-grade images of the retina without the need of pupil dilation. Practices can use it as a tool for early diagnosis of eye diseases and patient education on disease prevention.
In US, HOYA will be piloting this program with i-Optics and a selected group of independent practices. This is to determine the best, most effective way to leverage the EasyScan device for the betterment of the independent optometric practice and their patients. Barney Dougher, President and CEO of HOYA Vision Care, US stated, “We believe an opportunity exists to help patients better understand the potential effects of increased exposure to blue light, monitor retinal health and clearly differentiate the independent practice.”
The key is to develop this concept first by gaining feedback directly from optometrists and their staff.