LUXEMBOURG – March 2013 – Gold & Wood, world renowned for its elegantly hand crafted eyepieces, unveiled at MIDO Milan the redesign of the company’s brand and logo ‘with a refreshed focus on the magical element that connects us all to the soul and aura of the classic world.’
According to the company spokesperson, “Life is moving at an increasingly rapid pace and with everything being accomplished at quicker speeds, we are disconnecting further from life itself. By taking the time to hand craft the world’s most elegant Eyepieces from exquisitely coveted materials, Gold & Wood is awakening the magical process of life that brings each owner back in touch with the world that surrounds us. Gold & Wood’s elegance and uniqueness enable the company to transcend standard luxury eyewear. It is for this reason that Gold & Wood doesn’t simply create glasses or eyewear, but rather, Eyepieces. Akin to an elegant piece of art worthy of admiration and wonder, Gold & Wood is propelled above and beyond the normal realm of luxury. ”
With the same attention to detail and intricate workmanship that comes with every Gold & Wood piece, the company has artfully remastered their logo to communicate the magical process of creation. The addition of pixie dust between “Gold” and “Wood” symbolizes the magic of making inanimate objects come to life. The pixie dust forming a graphical plus (+) symbol represents the detailed work of the Gold & Wood craftsmen. It is their skilled hands and patience that form the magical “glue” that hold everything together so beautifully.
In addition to the magic inspired logo, Gold & Wood has unveiled their new brand campaign consisting of a pair of Eyepieces with a young sapling sprouting from the frames resting atop an open book.