G-Star Raw Introduces Its First Eyewear Collection Autumn/Winter 2013

Created for both men and women, the innovative eyewear designs and superior craftsmanship echoes the brand’s philosophy, “Just the Product”.

Channeling authentic aviator frames with their iconic straight cut lenses, G-Star eyewear embraces the original form by adding an innovative look to this straight cut concept. The brands passion for craftsmanship and industrial approach is also translated into the use of visible construction details. These include exposed screws and industrial stamping of style code on outside of the temple. Keeping with the brands apparel roots, iconic G-Star colors and style names are referenced throughout the eyewear collection.

 EYEWEAR INSPIRATION

STRAIGHT CUT LENSES

The authentic inspired ‘straight cut lens’ is a standard design element for G-Star Eyewear. It makes a unique statement in the world of eyewear of today. With this straight cut approach G-Star explores new boundaries in design thanks to their innovative vision on the functionality of vintage army wear. Past versus future and heritage versus innovation come together in the G-Star Eyewear concept. At the beginning of last century the first aviator frames where created out of flat cut glass. The limitations of more than a century ago look extremely modern today and stand for a typical G-Star RAW look.

AUTUMN/WINTER COLLECTION 2013: SUN

lowres-gstar-raw-Metal-Bronson---G-Star-RawMETAL BRONSON

Round shape with straight cut lenses and a laser engraved G-Star RAW logo. Vintage-inspired colored nose pads feature engraved “GS” logo. Available in Silver Semi Matte with Green Solid lenses, Dark Gunmetal Semi Matte with Grey lenses, Copper Satin with Solid Green lenses, Blue Semi Matte with Blue Solid lenses and Gold with Brown Solid lenses. Available onwww.g-star.com beginning December 2013.

METAL SNIPER

Double bridge aviator with straight cut lenses and a laser engraved G–Star RAW logo. Vintage-inspired rose colored nose pads feature engraved “GS” logo. Available in Silver Semi Matte with Green Solid lenses, Dark Gunmetal Semi Matte with Grey lenses, Copper Satin with Solid Green lenses, Blue Semi Matte with Blue Solid lenses, Gold with Brown Solid lenses. Available on www.g-star.com beginning December 2013.

FAT DEXTER

Square shape with straight cut lenses, with a laser engraved G–Star RAW logo, are encased in a fat acetate frame. Flush metal inset G-Star 1 logo wraps around end piece onto a tapered temple. Available in Black, Striped Brown, Havana, Navy. Available on www.g-star.com beginning December 2013.

FAT GARBER

Aviator shape with key hole bridge and G-Star iconic straight cut lenses, with the G – Star RAW logo laser engraved, are encased in fat acetate. Flush metal inset G-Star 1 logo wraps around the end piece onto a tapered temple and the metal iconic screw is featured at the hinge. Available in Black, Grey, Havana, Navy. Available on www.g-star.com beginning December 2013.

FAT WILTON

Round shape with straight cut lenses, with a laser engraved G–Star RAW logo, are encased in fat acetate. Flush metal inset G-Star 1 logo wraps around the end piece onto a tapered temple. The metal iconic screw is featured at the hinge. Available in Black, Grey, Havana, Navy. Available on www.g-star.com beginning December 2013.

lowres-gstar-raw-Thin-Grishin---G-Star-RawTHIN GRISHIN

Round shape with straight cut lenses, with a laser engraved G–Star RAW logo, are encased in a thin acetate frame. Flush metal inset G-Star 1 logo wraps around end piece. Metal iconic screw is featured at the hinge. Available in Black, Havana, Navy. Available on www.g-star.com beginning December 2013.

THIN SNIPER

Military style double bridge aviator with straight cut lenses and laser engraved G–Star RAW logo. Flush metal inset G-Star 1 logo wraps around end piece. Metal iconic screw is featured at the hinge. Available in Black, Gray, Havana. Available onwww.g-star.com beginning December 2013.

 G-STAR RAW. JUST THE PRODUCT.

 

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