Melville, (February 25, 2013) – G-Star RAW today announced a licensing deal with Marchon Eyewear, Inc. The license will grant Marchon the rights to manufacture and distribute eyewear collections under the G-Star brand. The first deliveries will be effective from October 2013.
G-Star is the modern denim brand. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories.
With the expertise of these two specialists coming together, this partnership will bring a new perspective to the eyewear industry, bringing innovative sun and ophthalmic products that represent the raw, industrial G-Star design signature.
Jos van Tilburg, CEO of G-Star, said, “This is a significant day for G-Star. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.”
Claudio Gottardi, Marchon President and CEO, said, “The licensing agreement with G-Star marks another proud moment in Marchon’s continuous portfolio expansion. G-Star has a rich heritage and a formidable history. The combination of distinctive construction and quality, high-level craftsmanship aligns with Marchon’s core values. We look forward to continuing and expanding G-Star’s brand equities and presence worldwide.”